Answered on camera by Dan Milikow, CEO of iShoot.direct · 1:11 · transcript and sources below
Filming AEO videos takes an attorney about 90 minutes for five questions: a 30-minute preproduction session to talk through the answers, then under an hour on camera at their own desk reading locked scripts — about 18 billable minutes per question, with no travel and no crew. It does have to be the partner on camera; stand-ins and AI avatars burn the trust the video exists to build.
Your partners shouldn't have to give up more than 90 minutes to answer five questions. It breaks down into two pieces: a 30-minute preproduction session where you talk through the answers. Record it, and use your favorite AI to help you turn the recording into a script. Then the script goes to compliance or to a peer in the practice, and it gets locked down. After that, the partner sits at their own desk for less than an hour and reads the five questions. Each one is about a minute or two long, like this video. It's normal to need 2 or 3 practice runs per script before you nail it. 18 billable minutes a question. No travel, no crew, no real disruption. Compare that to getting a partner to write one article. The outline. The draft. The revision. The three weeks of chasing.
Now, before you ask — yes, it has to be the partner on camera. Some guy you hire on Fiverr, or an AI avatar, or a celebrity spokesman isn't going to cut it. They're not going to build trust. They're going to shatter trust. In fact, there's real research, most notably in medicine[1] and psychology[2], that when people meet the actual experts they're considering in a video, the first contact is warmer and the relationships are more likely to last. Imagine what it would do for your bottom line if your consult calls were 20% more productive.