Answer Engine Optimization
Your employees, customers and experts answer the questions your market asks AI.
Talk to us →of job seekers who use AI use it before deciding whether to apply to a company
01How it works
We identify the questions worth answering and handle preproduction and filming. Optionally, we also post the videos to your YouTube channel and build carefully architected, AI-optimized pages on your site around them — or you can publish them yourself. Finally, we track and report how your content is performing and make recommendations for improvement.
We identify the questions worth answering and handle preproduction and filming.
If you'd like, we also post the videos to your YouTube channel and build carefully architected, AI-optimized pages on your site around them — or publish them yourself.
We track and report how your content is performing and make recommendations for improvement.
ishoot.io — Production platform
For two-sided expert marketplaces: profile videos proven to help clients choose better and reduce rematches. Coaches, therapists, financial advisors, attorneys, dentists and more.
02Proof
Yes. YouTube is the most-cited domain in Google AI Overviews (Ahrefs, 2026), and our own answer videos are being cited in Google AI Overviews and AI Mode.
03Now partnering with a recognized AEO leader
“Lets us scale while maintaining the quality and trust that define the PeerSpot community.”
Russell Rothstein — Founder & CEO, PeerSpot
04The case for scale
Because buyers ask AI in specific, personal questions — not keywords — and AI fans each one out into several searches. Every persona, use case and comparison becomes its own question, so a handful of content pieces can't cover them all — each needs its own answer video.
of real buyer prompts include “I”, “my” or “me” — buyers describe themselves and expect answers that fit.
AI fans one question out into several searches — 3 to 4 in one study — more chances to be cited, if the content exists.
05Who it's for
Companies whose buyers or candidates ask AI before talking to anyone: B2B software companies, employer brand teams, and law, accounting and advisory firms.
Product experts answer, customers validate.
Employees answer what candidates ask.
Live Answers for Marketing Leaders at:
06Credentials
Trusted by teams at
07FAQ
What Is AEO Video?
Short videos in which a company's employees, customers and experts answer the specific questions people ask AI, published so AI engines can find and cite them.
How Much Time Does AEO Video Take for a Company's Experts?
About 90 minutes for five questions, filmed remotely.
Why Does AEO Video Focus on YouTube?
YouTube is the most-cited domain in Google AI Overviews (Ahrefs, 2026), and YouTube mentions correlate with AI visibility nearly 3x more strongly than domain rating (Ahrefs, 2025).
Can Employer Brand Teams Use Video to Get Cited When Candidates Ask AI?
Yes. Among job seekers who use AI, 72% use it before deciding whether to apply to a company (PerceptionX, 2026). Employees answering candidates' questions on video gives AI engines your own answers to cite.
08Talk to us
Tell us about your experts and the questions your market is asking. We'll show you what an AEO video program looks like for your firm.