AEO — Answer Engine Optimization

Buyers ask AI. Help them find the right answers.

AI cites the specific answer, not the popular page.

We turn insights into answers, at scale — an answer to every question on buyers' minds, cut into contextually dense clips, metadata and transcripts.

51%

of B2B software buyers start research with AI over Google

G2, 2026

#1

YouTube is the most-cited domain in Google's AI answers, up 34% in six months

Ahrefs, 2026

Nearly 3×

YouTube mentions predict AI visibility vs. domain authority (0.74 vs. 0.27)

Ahrefs, 2026

01Now partnering with a recognized AEO leader

Why PeerSpot selected iShoot as its partner for PeerVideos.

“Lets us scale while maintaining the quality and trust that define the PeerSpot community.”

PeerSpot

Russell Rothstein — Founder & CEO, PeerSpot

Read the announcement →

02The case for scale

AEO means more content videos than you've ever created before.

Buyers don't ask in keywords — they ask in full sentences: who they are, what kind of org they run, what they're comparing it to. Every permutation of persona, use case and “versus” is its own question, and every one needs an answer that shows your fit and expertise.

23 words

The average AI search query — vs. 3–4 words in a traditional search. Specific questions, not keywords.

Onely, 2025

52%

of real buyer prompts include “I”, “my” or “me” — buyers describe themselves and expect answers that fit.

Otterly.AI, 2026

8+ searches

AI fans a single question out into many queries — more chances to be cited, if the content exists.

Nectiv, 2025

03 For law, accounting & financial advisory firms
Video and AI Search: FAQ for Expert Firms

Video is a strategic imperative for discoverability and brand

04Get started

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