Answered on camera by Dan Milikow, CEO of iShoot.direct · 1:14 · transcript and sources below
People increasingly ask AI their most complex investment and financial questions before they even think about searching for an expert. When the answer cites an RIA at a wealth management firm, that financial advisor has an immediate advantage. They are well-positioned to get the call before anyone even starts looking for a financial advisor.
Before people look for an advisor, they ask AI their specific financial question — and an adviser arrives inside the answer as a citation. The referral precedes the search for an advisor.
Imagine someone just got an inheritance. So they ask AI: what state and federal taxes do I owe in New York on my deceased father's IRA? This poor bereaved person isn't looking for a financial advisor. They're looking for an answer to a very specific question.
AI recommends advisers by citing the named adviser whose content answers precisely the situation being asked about.
The answer comes back with substance. What's owed. Which deadlines apply. What the options look like. It cites a named New York adviser explaining precisely that situation. Nobody was looking for an adviser, but one showed up anyway, at the exact moment of need.
Half of all consumers already admit to using AI for financial advice[3] — and ChatGPT alone takes 2.5 billion questions a day[1].
None of this should surprise you. When was the last time you asked ChatGPT a tough question? Yesterday? Today? It's happening in every domain. ChatGPT takes 2.5 billion questions a day[1] — at least 40 million health questions that not too long ago could only be answered by doctors[2]. It's happening in your domain, too. Half of all consumers already admit to using AI for financial advice[3], and all of them are going to see an expert cited in the answer. Maybe some will search them up. It's a pattern so familiar it actually has a name: discover on ChatGPT, hire on Google. The phone rings before anyone's even started looking for an expert.