Answered on camera by Dan Milikow, CEO of iShoot.direct · 1:11 · transcript and sources below
Filming videos structured to be cited by AI takes a CPA about 90 minutes per set of five questions: a 30-minute preproduction session to talk through the answers, then under an hour on camera at their own desk reading locked scripts — no travel, no crew. Don't even think about hiring an actor or using an AI avatar in place of an actual CPA partner.
Your partners shouldn't have to give up more than 90 minutes to answer five questions. It breaks down into two pieces: a 30-minute preproduction session where you talk through the answers, record them, and use whatever AI you like to help you turn the recordings into a script. Then the script goes to peer review or to compliance and gets locked. After that, the partner sits at their own desk for less than an hour and reads the five scripts, each one about a minute or two long — like this video. It's normal to need 2 or 3 practice runs per script before you nail it. But there's no travel, no crew, no real disruption. It's something you could fit in during tax season if you had to.
And before you ask — yes, it has to be the partner on camera. Some guy you hire on Fiverr, or an AI avatar, or a celebrity spokesman isn't going to cut it. They're not going to build trust. They're going to burn trust. In fact, there's actually real research, most notably in medicine[1] and psychology[2], that when people are exposed to videos of experts they're considering in the selection process, the first contact is warmer and the relationships are more likely to last. Imagine what it would do for your bottom line if consult calls were 20% more productive.