Common questions accounting firms ask about video and AEO — answered on camera.

Each question below is a short video answered by Dan Milikow, CEO of iShoot.direct, published with its verbatim transcript and numbered sources. Each video also answers the related questions listed beneath it.

1. Q1
   How does AI recommend a CPA to someone who needs one? →

   Also answers

   Are people getting tax advice from AI? When people ask AI accounting questions, does it suggest CPAs? Are people using AI to file their taxes? Are people getting tax advice from AI? When people ask AI accounting questions, does it suggest CPAs? Are people using AI to file their taxes?
2. Q2
   Why does AI cite other CPAs instead of our firm? →

   Also answers

   Why do certain accounting firms get cited by AI while others don't? Why aren't my CPA firm's published insights cited by AI when people ask complex accounting questions? How do I structure our webinars and published accounting insights to be cited by AI? Why do certain accounting firms get cited by AI while others don't? Why aren't my CPA firm's published insights cited by AI when people ask complex accounting questions? How do I structure our webinars and published accounting insights to be cited by AI?
3. Q3
   How should an accounting firm structure AEO content, and how long does it take to work? →

   Also answers

   How do I structure my CPA firm's published accounting insights to be found by AI? How do I know which accounting questions to answer to get my firm's content cited by AI? How can I tell if my firm's accounting content is structured to be found and cited by AI? How do I maximize the ROI of my accounting firm's AI marketing initiatives? How do I structure my CPA firm's published accounting insights to be found by AI? How do I know which accounting questions to answer to get my firm's content cited by AI? How can I tell if my firm's accounting content is structured to be found and cited by AI? How do I maximize the ROI of my accounting firm's AI marketing initiatives?
4. Q4
   How much partner time does it take to film AEO videos? →
5. Q5
   Does YouTube help a CPA get cited in Google's AI answers? →

   Also answers

   Can video really help my accounting firm be cited by AI? Will YouTube videos help my CPA firm get more AI citations? How can I increase the likelihood my accounting firm's media assets are cited by AI? Can video really help my accounting firm be cited by AI? Will YouTube videos help my CPA firm get more AI citations? How can I increase the likelihood my accounting firm's media assets are cited by AI?
6. Q6
   Can an accounting firm repurpose webinars and CPE sessions for AEO? →

   Also answers

   How can I get my accounting firm's existing webinars and podcasts to be cited by AI? Why aren't my accounting firm's webinars and podcasts showing up in AI citations? What kinds of tags and metadata will help my accounting firm's webinars get cited by AI? How can I get my accounting firm's existing webinars and podcasts to be cited by AI? Why aren't my accounting firm's webinars and podcasts showing up in AI citations? What kinds of tags and metadata will help my accounting firm's webinars get cited by AI?
7. Q7
   Is AEO worth it for an accounting firm that grows by referrals? →