Answered on camera by Dan Milikow, CEO of iShoot.direct · 1:14 · transcript and sources below
No — about 90 minutes for a set of five questions, not hours. It's a 30-minute call to talk through the answers, then under an hour on camera at their own desk reading locked scripts. It does have to be the partner on camera, though — a stand-in or an AI avatar burns the trust the video is meant to build.
Your partners shouldn't have to give up more than 90 minutes to answer five questions. It breaks down into two pieces: a 30-minute preproduction session where you talk through the answers, record them, and use whatever AI you like to help you turn the recordings into a script. Then the script goes to peer review or to compliance and gets locked. After that, the partner sits at their own desk for less than an hour and reads the five scripts, each one about a minute or two long — like this video. It's normal to need 2 or 3 practice runs per script before you nail it. But there's no travel, no crew, no real disruption. It's something you could fit in during tax season if you had to.
And before you ask — yes, it has to be the partner on camera. Some guy you hire on Fiverr, or an AI avatar, or a celebrity spokesman isn't going to cut it. They're not going to build trust. They're going to burn trust. In fact, there's actually real research, most notably in medicine[1] and psychology[2], that when people are exposed to videos of experts they're considering in the selection process, the first contact is warmer and the relationships are more likely to last. Imagine what it would do for your bottom line if consult calls were 20% more productive.
| Self-recorded | Professionally supported | |
|---|---|---|
| Authenticity | Most authentic, from small imperfections | Direction focused on natural script delivery |
| CPA confidence | Low — no feedback, the inner critic runs the session | Higher — live direction and a second set of eyes before rolling |
| On-screen result | Inconsistent | Professional |
| CPA time per answer | 1–2 hours — setup, retakes, self-review, do-overs | ~18 minutes |
| Scale | Program management, quality control, and consistency are headwinds | Easier — batching, scripting, and publishing run without the partner |
| Out-of-pocket | Negligible | $100–$1,000 per answer video |
| Phase | CPA time | What happens |
|---|---|---|
| Preproduction call | 30 min | Come with your questions identified and bullets for your key points and data — then talk the answers through out loud, recorded |
| On camera, own desk | Under 60 min | Five scripted questions, read on screen while being filmed — no travel, no crew on site |
| Total per batch | ~90 min | Five published answers — 18 minutes each |
| Scripting, sourcing, editing, uploading, page builds | 0 min | Handled off the CPA's calendar |